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中国脉搏 | “薄荷曼波”成今夏新晋顶流,“色彩经济”如何价值最优化?

2024-08-21    人民画报

  “薄荷曼波”成今夏新晋顶流,“色彩经济”如何价值最优化?

  今夏,时尚圈出了个新词“薄荷曼波”。它将清凉的薄荷绿与挣脱束缚的曼波状态完美融合,给人以清新轻盈的感觉。

  从多巴胺穿搭到美拉德风和“薄荷曼波”风格,为生活增添明亮多彩的色调已成为中国消费者的新常态。传统消费以追求品质和性价比为主,而新一代中国消费者更倾向于追求个性、创意和情感表达。

  Summer’s Refreshing Beat

  Mint leaves can be utilized in a variety of ways to beat the summer heat such as in refreshing drinks, salads and smoothies. This summer, Chinese people have adopted its hue to embrace a fashion trend—the “Mint Mambo” style.

  “Mint” signifies the fresh and invigorating shade of mint green, bringing out its cool and calming qualities. “Mambo,” a lively South-American dance, captures a sense of liberation and joy. This fashion trend combines the freshness of mint green with the energy of the Mambo, creating a look that evokes relaxation and cheerfulness.

  Adding bright and colorful hues to life has become a new norm for Chinese consumers, ranging from dopamine dressing to Maillard and Mint Mambo styles. Traditional consumption is dominated by the pursuit of quality and cost performance while the new generation of Chinese consumers is more inclined to seek personality, creativity and emotional expression.

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