2024-04-07 人民画报
近来，“春天撞上马面裙”成为中国社交媒体上的热门话题——人们会上传分享在热门旅游景点和庙会上身着马面裙的场景。马面裙走俏的背后是一股“新中式”的服饰潮流。天猫数据显示，2023年，中国“新中式”服装市场规模已达10亿元。“新中式”服饰的崛起例证了一场基于中国古典美学的文化复兴正如火如荼。随着消费者对传统文化的认同感增强，新的消费动力有望不断涌现。
“Marrying horse-face skirts with spring” is a recent trending topic on Chinese social media featuring posts of people wearing the skirts at popular tourist attractions and temple fairs.
Behind the craze for horse-face skirts is a trend of new Chinese-style clothing, with a market value reaching one billion yuan (nearly US$138 million) in 2023 according to Alibaba’s Tmall platform. Many international brands have also jumped on the bandwagon.
The ascendancy of new Chinese-style clothing testifies to a deeper cultural revival of classical Chinese aesthetics. As customers’ identification with traditional culture becomes stronger, new consumption dynamics are expected to emerge consistently.
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