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中国脉搏 | “谷子经济”带火老商场,二次元消费能否留住年轻人?

2024-09-10    人民画报

  今年,“谷子店拯救老商场”这一话题频频登上热搜,“吃谷”的话题开始正式走入大众视野。

  二次元产品自带溢价、风格鲜明,商场引入二次元品类时需考虑自身定位和目标客群;二次元消费的核心是自娱,满足自我情绪价值,因此商场不是完成二次元品牌招商就可坐享其成,还需搭配高频的圈层活动,营造合适的消费氛围。

  Mall Granaries

  Teenagers search for anime-themed trinkets while dressed in lovingly crafted outfits or cosplay costumes resembling their favorite anime characters in the modern versions of granaries.

  Nowadays the surreal wonderland of ChinaJoy, an annual digital entertainment expo held in Shanghai, has swept through shopping malls all across China. Locations such as Beijing’s Wangfujing Xiyue Shopping Center have undergone transformations, dedicating entire floors or even entire buildings to stores and cultural spaces of this kind.

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